Mar 2024 – Present
Senior Dynamics 365 & Power Platform Consultant
Arvato Systems · Leipzig, Germany
- Executing end-to-end CRM and digital transformation projects using Microsoft technologies.
- Consulting and supporting clients in Retail, Energy, Utilities, and Manufacturing in planning, designing, and implementing CRM processes.
- Analyzing customer-specific requirements and optimizing or designing new business processes.
- Providing hands-on training to clients, enhancing their proficiency with the system.
Dynamics 365
Power Platform
CRM
Project Management
Sep 2023 – Feb 2024
Dynamics 365 CE Consultant
Fellowmind · Paderborn, Germany
- Development and optimisation of new and/or existing customer solutions in Microsoft Dynamics 365.
- Implementation of customers' technical requirements in efficient software solutions.
- Creation of technical documentation to expand knowledge management.
- Preparation of systems for demos.
Dynamics 365
CRM
Dec 2022 – Aug 2023
CRM Manager
Cali Move · Leipzig, Germany
- Built and operated CRM campaigns to improve activation, engagement, and retention.
- Analyzed data and metrics to evaluate the effectiveness of campaigns and made data-driven decisions.
- Designed, built, and implemented marketing automation workflows.
- Successfully created a website to host the company blog.
Marketing Automation
Email Marketing
SEO
CRM
Mar 2021 – Sep 2022
Marketing Manager Italy
F&P · Leipzig, Germany
- Led the internationalization of a dating website in Italy.
- Managed relationships with Italian agencies and collaboration partners.
- Gathered information on competitor activities and market trends to enhance strategic decision-making.
- Reviewed performance data to monitor and measure productivity, goals progress, and activity levels.
- Managed events and sponsorships.
Market Research
Business Development
Partner Management
Apr 2020 – Feb 2021
Marketing and Sales Italy
1Heiz Holzpellets · Leipzig, Germany
- Managed the trade with Italy: dealt with companies, retailers, and customers.
- Designed the go-to-market plan to enter the Italian market.
- Actively participated in HR activities.
- Supported the development of a website for Italian customers.
International Trade
Business Development
Marketing Strategy
Feb 2020 – Mar 2020
Marketing Intern University Internship
ITKAM – Italian Chamber of Commerce for Germany · Leipzig, Germany
- Supported the organization of events in Italy and Germany for companies from both countries.
- Conducted market development activities.
- Searched for commercial counterparts for Italian and German companies.
Business Development
Market Research
Jul 2019 – Aug 2019
Editorial Assistant University Internship
Seminario Veronelli · Bergamo, Italy
- Supported the editorial team in the creation of the "Guida Oro I vini di Veronelli 2020".
- Contacted the wineries featured in the guide to verify the accuracy of the data to be published.
Editorial
Content Production
Jan 2019 – Feb 2019
Export Sales Assistant University Internship
Bossong · Bergamo, Italy
- Supported the Export Manager in identifying potential clients in Germany.
- Researched companies and initiated first contact to find the most relevant internal decision-maker.
Export Sales
Market Research
