Micol Benaglia

Work Experience

Mar 2024 – Present

Senior Dynamics 365 Consultant

Arvato Systems - Leipzig, Germany

• Executing end-to-end CRM and digital transformation projects using Microsoft technologies.
• Consulting and supporting clients in Retail, Energy, Utilities, and Manufacturing industries in planning, designing, and implementing CRM processes.
• Analyzing customer-specific requirements and optimizing or designing new business processes.
• Providing hands-on training to clients, enhancing their proficiency with the system.

Sep 2023 – Feb 2024

Dynamics 365 CE Consultant

Fellowmind - Paderborn, Germany

• Development and optimisation of new and/or existing customer solutions in Microsoft Dynamics 365.
• Implementation of customers' technical requirements in efficient software solutions.
• Creation of technical documentation to expand knowledge management.
• Preparation of systems for demos.

Dec 2022 – Aug 2023

CRM Manager

Cali Move - Leipzig, Germany

• Built and operated CRM campaigns to improve activation, engagement, and retention.
• Analyzed data and metrics to evaluate the effectiveness of campaigns and made data-driven decisions.
• Designed, built, and implemented marketing automation workflows.
• Successfully created a website to host the company blog.

Mar 2021 – Sep 2022

Marketing Manager Italy

F&P - Leipzig, Germany

• Led the internationalization of a dating website in Italy.
• Managed relationships with Italian agencies and collaboration partners.
• Gathered information on competitor activities and market trends to enhance strategic decision-making.
• Reviewed performance data to monitor and measure productivity, goals progress, and activity levels.
• Managed events and sponsorships.

Apr 2020 – Feb 2021

Marketing and Sales Italy

1Heiz Holzpellets - Leipzig, Germany

• Managed the trade with Italy: dealt with companies, retailers, and customers.
• Designed the go-to-market plan to enter the Italian market.
• Actively participated in HR activities.
• Supported the development of a website for Italian customers.

Feb 2020 – Mar 2020

Marketing Intern

ITKAM - Italian Chamber of Commerce for Germany - Leipzig, Germany

• Supported the organization of events in Italy and Germany for companies from both countries.
• Conducted market development activities.
• Searched for commercial counterparts for Italian and German companies.